About the Authors

Maijaliisa Erkkola

Roles Conceptualization, Data curation, Investigation, Methodology, Project administration, Resources, Writing – original draft

maijaliisa.erkkola@helsinki.fi

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Satu M. Kinnunen

Roles Data curation, Formal analysis, Writing – review & editing

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Henna R. Vepsäläinen

Roles Funding acquisition, Validation, Writing – review & editing

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Jelena M. Meinilä

Roles Funding acquisition, Writing – review & editing

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Liisa Uusitalo

Roles Writing – review & editing

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Hanna Konttinen

Roles Funding acquisition, Writing – review & editing

Affiliation Faculty of Social Sciences, University of Helsinki, Helsinki, Finland

Hannu Saarijärvi

Roles Data curation, Project administration, Resources, Writing – review & editing

Affiliation Faculty of Management and Business, Tampere University, Tampere, Finland

Mikael Fogelholm

Roles Data curation, Project administration, Resources, Writing – review & editing

Affiliation Department of Food and Nutrition, University of Helsinki, Helsinki, Finland

Jaakko Nevalainen

Roles Conceptualization, Data curation, Formal analysis, Investigation, Methodology, Project administration, Resources, Writing – original draft

Affiliation Health Sciences, Faculty of Social Sciences, Tampere University, Tampere, Finland

Competing Interests

We have read the journal’s policy and the authors of this manuscript have the following competing interests: HV has received a fee from the S Group. The collaboration included offering professional advice to influencers and writing a blog post with regard to interpretation of nutrition calculator in S Group’s mobile app. MF is a member of the S Group’s Advisory Board for Societal responsibility. The membership is without any compensation. The authors declare no other relationships or activities that could appear to have influenced the present work.